Basic Module


The company is into digital marketing and provides a stream of courses to train new talents in the field of digital marketing, its usage, its utilities, its drawbacks and its understanding so as to make them profound in trading with the concepts of digital marketing.

The Course which is discussed here is the basic module for the beginners which give an introductory session for those going to the advanced module.


This module is designed to take you through introduction to intermediate level of digital marketing eco system. The topics covered in this module will be:

  • Introduction to Marketing
  • Traditional Marketing
  • Problem with traditional marketing
  • The Solution
  • Introduction to Digital Marketing
  • Digital Eco System
  • Publisher
  • Advertiser
  • Google Adsense
  • Google Adwords
  • Google Analytics
  • Ad Servers
  • Social Media Marketing
  • Email Marketing
  • Media buying and planning
  • Q&A sessions