COURSE PROVIDED:
The company is into digital marketing and provides a stream of courses to train new talents in the field of digital marketing, its usage, its utilities, its drawbacks and its understanding so as to make them profound in trading with the concepts of digital marketing.
The Course which is discussed here is the advance module for the students who will be imparted deeper knowledge and understanding of the concepts of digital marketing and its related topics.
COURSE STRUCTURE:
This module aim to take you to the journey of beginner to expert level. Understand the technology and algorithm behind digital marketing product. This module will give you a deeper understanding of everything you can ever imagine about digital marketing. Topics covered will be:
- Introduction to Digital Marketing
- Google Adsense
- Google Adwords
- Analytics
- Social Media Marketing
- DoubleClick For Publisher
- DoubleClick For Advertiser
- Supply Side platforms
- Demand Side Platforms
- Audience
- Retargeting
- Introduction to Real Time Bidding
- Introduction to Private Market Place
- Automated Guaranteed
- Email Marketing